Fervent Growth
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Concept ProjectBeauty and CosmeticsFragrance

Verrow eau de parfum

A fragrance campaign set exploring two lighting directions from one glass build.

Concept Project. Created in-house to demonstrate visual range and deliverables. Not commissioned by the brand shown, which is fictional.

A faceted glass fragrance bottle with a brushed brass cap on a dark polished surface, throwing sharp light refractions.

Project objective

Test a soft studio direction against a hard daylight direction for a fragrance campaign, without booking two photography days to find out which one worked.

Input provided

A 3D file of the bottle from the glass manufacturer, a brass cap sample, and a moodboard split between two creative directions.

Visual approach

Faceted glass is a lighting problem, not a modeling problem. The studio version uses a hard key to force clean caustics through the bevels; the campaign version uses window light through blinds so the same bottle reads warmer and more domestic.

Deliverables

  • One hero render, dark studio direction
  • Four marketplace angles
  • One hard-daylight campaign scene
  • Macro cap and glass facet detail
  • Both lighting directions from a single build

Final gallery

What was delivered.

The same product build, used for a hero image, a marketplace listing, a campaign scene and a material detail.

A faceted glass fragrance bottle with a brushed brass cap on a dark polished surface, throwing sharp light refractions.
Hero render, hard key and caustics
The fragrance bottle photographed straight on against a plain light grey background for a product listing.
Marketplace angle, neutral background
The fragrance bottle on rumpled linen with hard diagonal sunlight through window blinds falling across it.
Campaign scene, hard daylight direction
Extreme close-up of a knurled brass perfume cap meeting a thick beveled glass edge.
Macro detail, knurled brass and bevel

Want something like this for your fragrance?

Send your product details and whatever source files exist. We will recommend a scope and send a fixed quote before any production starts.

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More work

Other concept projects.