Concept ProjectFood and BeverageCanned beverage

Tallgrass sparkling water

One can build reused across chilled studio, outdoor lifestyle and condensation detail.

Concept Project. Created in-house to demonstrate visual range and deliverables. Not commissioned by the brand shown, which is fictional.

A slim matte sage-green and cream beverage can on a wet dark stone surface with scattered ice and mist.

Project objective

Cover a summer campaign across studio, outdoor and detail imagery from a single build, so seasonal flavor variants could be added later without a reshoot.

Input provided

Can artwork as print-ready vector, the can format specification from the filler, and a reference photo of the matte varnish sample.

Visual approach

Condensation is what makes a drink look cold, so it was built as real geometry rather than painted on. That way the droplets refract correctly and the same setup survives being moved from a dark studio into daylight.

Deliverables